MICHAEL GRECCO / MATHEW HIGBEE: Image Defenders. Reduce Unauthorized Use of Your Images & Increase Revenue
Monday, May 7th 2:45pm – 4:30pm
Why does your bottom line keep dwindling even though image use on the Internet is on the rise? The fact is, more images are being stolen from professional creators than ever before. Chances are, your images are being used right now without permission or compensation.
Loss prevention strategies are important to every business— they are especially important in the photography business where images are so easily and frequently stolen. Want to see how you can implement a loss prevention strategy that reduces unauthorized use of your images while dramatically increasing your revenue? Many photographers are more than doubling their annual revenue by outsourcing their loss prevention. This information-packed seminar by Image Defenders will show you how to create this revenue stream.
Photographer and entrepreneur Michael Grecco and copyright attorney Mathew Higbee will show you their free system that helps artists and photographers maximize their income and create lasting value in their images. We will discuss the important benefits of copyright registration and go through some of the intricacies of the recent changes to the registration requirements. We will provide an introduction to reverse image search and show you how to use tools that will reduce the time it takes to monitor the use of your images by 90 percent or more. We will discuss recent changes in case law that governs what people can and cannot do with your images on social media.
The ultimate goal is to teach you to take control of your image rights and to create a revenue stream unimagined before.
Michael Grecco is one of the top photographers in the world. He has created iconic portraits of the most recognized entertainment stars: Steven Spielberg, Martin Scorsese, Will Ferrell, Penelope Cruz and Teri Hatcher to name a few. His movie “Naked Ambition” has won critical acclaim. His award-winning photographs are seen in trendsetting magazines such as Esquire, Time, Entertainment Weekly and Maxim. He has also photographed authors, scientists, skateboarders, musicians, and the locals he meets in his travels around the world. He is author of the best-selling photographer’s guide Lighting and the Dramatic Portrait: The Art of Celebrity and Editorial Photography. In his spare time he works on advocacy issues in his role as Executive Vice President of American Photographic Artists (APA). He gets around Santa Monica, California – where he lives and works – on his classic Triumph motorcycle.