This year Sony will host their amazing Sony Lounge at the Hyatt Palm Springs during the festival.  Stop by for refreshments, a chance to get your hands on their latest gear and check out some cool videos about their Sony Artisans of Imaging.

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Artisan Andy Katz will conduct a 3-hour, round-trip on the Palm Springs Tramway up to the summit of the San Jacinto Mountain Range to make late day / sunset photographs from the most amazing view in the desert. Sony techs will be on-hand with plenty of gear for you to check out and shoot with.

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